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The creative diversity of Spanish design, gathered at the 69th Mercedes-Benz Fashion Week Madrid

Creativity, sophistication, avant-garde and new creative energy are the keys that best define the current Spanish fashion and have their best exponent in Mercedes-Benz Fashion Week Madrid. From January 24 to 29, the great event of Spanish design, organized by IFEMA, celebrates its 69th edition proposing a complete tour of M ade in Spain, its different aesthetic codes and its creative diversity.

A plurality that will be evident during the six days of parades and presentations of this edition of MBFWMadrid, in which its collections will show 42 outstanding creators and brands. As in its latest calls, the event will take place at IFEMA-Feria de Madrid and other venues in the city.

The parades of the young creators Samsung Ego will raise the curtain of this edition, in the day of the 24 of January in the pavilion 14.1 of IFEMA-Fair of Madrid. That same day, an action by the Desigual firm will also be held in the same premises of IFEMA, and the presentations of the creators Moisés Nieto and Ernesto Naranjo, in other parts of the city.

From the 25th until the 28th of January the parades will take place at IFEMA , completing almost all the days with parades in other locations, with direct invitation from the designers and brands, as was done in the last calls. Ana Locking will be in charge of opening the calendar of consecrated creators on the 25th at 12.00 in the pavilion 14.1 of IFEMA.

On the 29th the presentations of collections will be made in different places of Madrid , by direct invitation of the creators Pilar Dalbat, Carlota Barrera, Pilar del Campo and Maison Mesa.

Outstanding incorporations

Among the novelties of the calendar of this call, are relevant additions of recognized names in the Spanish fashion industry, such as Roberto Diz, Brain & Beast and veteran designer Juan Carlos Mesa with his firm, Maison Mesa, as well as the young creators , Beatriz Peñalver, Carlota Barrera and Pilar del Campo.

Samsung EGO, with the new generation of designers

Samsung EGO will open in this edition the calendar of parades in pavilion 14.1 of IFEMA-Feria de Madrid, with the amazing proposals of nine 9 young creators. The winning firm of the eleventh edition of the Samsung EGO Innovation Project contest will be responsible for starting the program of parades on January 24, with its project where fashion and technology merge in some of its creative phases. The parade of Zuzana Kubickova, international designer from Mercedes-Benz Prague Fashion Week will close the Samsung EGO calendar of this edition, within the framework of the Mercedes-Benz Fashion Talent prize. Its collection presents beautiful, stimulating pieces, full of curiosity, in which on a subtle palette of subtle colors glass elements have been inserted.

Of the seven designers with a show in this edition of Samsung EGO, three do it for the first time -404 Studio, Melania Freire and Reveligion - and four repeat -Anel Yaos, Cherry Massia and MikelColas and Madridmanso-.

In addition, 15 young creators will present their collections in the Samsung EGO Showroom, in the Cibelespacio of MBFWMadrid, with direct sales to the visiting public.

Meeting of influencers Fashion Talks

On the other hand, the footbridge MBFWMadrid and the popular fashion app 21 Buttons have promoted the meeting of influencers Fashion Talks by 21 Buttons, on Saturday January 26 at 6.30 pm, which will bring together some of the main protagonists of the social networks of the Fashion environment. During the event, they will talk about fashion, style, their references and how they use this application. In addition, they will create live different proposals of looks with a selection of garments from the participating companies in this edition of MBFWMadrid.

Publicado: 13 01 2019
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The creative diversity of Spanish design, gathered at the 69th Mercedes-Benz Fashion Week Madrid
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