Sol·licitem el seu permís per obtenir dades estadístiques de la seva navegació en aquesta web, en compliment del Reial decret llei 13/2012. Si continua navegant considerem que accepta l'ús de Cookies         OK

Centennials, the consumers that will dominate China

The Centennials are now an economic power worldwide, since the population born after 1997 already represents 35% of the total population of the world.

In China, this generation is usually composed of those people born between 1995 and 1999 and between 2000 and 2009 forming two different groups within the Centennials. And they are also fast becoming the main Chinese consumers: by 2020, 40% of Chinese consumers will belong to these two age groups and together they form the largest population of Centennials in the world.

Buy socially

Many of the members of this age group are only children, since the Chinese one-child policy lasted from 1980 to 2015. Although there were some exceptional conditions for a family to have two children, such as that the spouses were only children, Most Centennials in China do not have siblings. This has sown in them a strong need for socialization: they want to establish their social circles and find their identity. The report explains that 65% of Centennials are eager to connect with their friends. And consumption - what you have bought - has become a shortcut to entering groups with similar interests.

It's a pleasure, right now

The second aspect that most affects their consumption or that leads them to consume is to please themselves. More than 50% of Chinese centennials coincide with the statement "I spend money to be happy and enjoy quality of life." They long for happiness and satisfaction "at this time." They rarely hesitate to buy what they like, and They feel comfortable using credit cards to buy and pay in installments.

I am what I buy

Chinese Centennials believe that their identity can be established through their deep knowledge and achievements in particular areas, such as animation, music, film, games, etc. They are willing to invest energy, money and time in these areas to be the "experts" among their friends and be recognized for it. Your purchasing decisions are also aligned with this pattern of behavior. The study found that 23% of the Chinese Centennials had purchased at least one edition product collected in the last 12 months; while 26% say that they would study if a product is the same model that their idols have used (they feel that they are closer to their idols - and of their own ideal - if they use the same models).

Source: kantar.com

Publicado: 28 01 2019
<< Ver todas las noticias
Centennials, the consumers that will dominate China
Puntuación 4.6/5 - 8 reviews
News
El denim, en cifras
El denim, en cifras

Los vaqueros son uno de los artículos más buscados en todo el mundo, con una...

Otra marca de moda italiana la lía en China
Otra marca de moda italiana la lía en China

Las primeras marcas de moda italiana tienen 'la negra' con China en el último...

El calendario Pirelli 2020 tiene a Rosalía como protagonista
El calendario Pirelli 2020 tiene a Rosalía como protagonista

La nueva edición del mítico calendario Pirelli ya está en marcha y este año...

Ver todas las noticias...
Events
Chibimart Rho - Milan - Italia (17.05.2019 - 19.05.2019)

Exposición de bisutería, joyas y accesorios de joyería El Chibimart es una...

Pitti Immagine Uomo Florencia - Italia (11.06.2019 - 14.06.2019)

Pitti Immagine Uomo celebrará su próxima edición del 9 al 12 de enero en...

Milano Moda Uomo Milán - Italia (14.06.2019 - 17.06.2019)

El Milano Moda Uomo es un desfile de moda de Milán para los hombres, que se...

See all
Trends
Zac Posen revoluciona la moda con piezas creadas por impresoras 3D

Cada año los mejores diseñadores a nivel mundial se reinventan para vestir a...

Esta temporada nos llega la moda a todo color

Esta temporada sube la intensidad de los colores, sobre todo el naranja y el...

La tendencia deportiva: el nuevo lujo de los millennials

La tendencia  deportiva se instala en la ciudad de la mano de los...

Ver todo
Curiosities
'Chapo 701', la marca de moda del Chapo Guzmán

Mientras en Nueva York se sentenciaba al narcotraficante Joaquín “El...

Forever 21: el matrimonio de inmigrantes surcoreanos que creó de la nada un imperio global de la moda

Do Won Chang lavó platos, limpió oficinas y trabajó como empleado de una...

El coste de los diseñadores en presentar sus desfiles en la Fashion Week de Madrid

De todos los diseñadores y firmas que están presentes en el calendario de...

See all
Corporate News
Bea Simone ofrece el glamour de los años 70 y la belleza artesanal desde Marbella

Una nueva marca ha nacido en Marbella para deslumbrar a las mujeres del mundo,...

L’Oréal Paris, celebra 20 años de apoyo a la moda española.

Este miércoles L’Oréal celebró sus 20 años del patrocinio de...

See all